| 
The Korea Herald, the largest English-language newspaper in
Korea, boasts unrivaled influence and quality. With over 50%
of market share, it dominates the English-language newspaper
market in Korea. First published in 1953, The Korea Herald
is distributed in more than 80 countries around the world,
while over 40,000 readers visit its website on a daily basis.
Distributed nationwide, The Korea Herald is the definitive
source of news and information for opinion leaders, expatriate
communities, and Korean professionals. In April 2003, The
Korea Herald underwent a significant upgrade by which it expanded
business and culture sections, while reducing its coverage
of politics and sports. The changes marked the first phase
in its strategic transition from the nation's leading English-language
newspaper to a premier media presence in Asia. Already dedicating
more journalists and pages to the coverage of Korea than any
other English-language newspaper, The Korea Herald will continue
its effort to become an unrivalled media powerhouse in Asia.
The Korea Herald employs more than 60 journalists and publishes
20 pages daily.

The Herald Business,
previously The Naeway Economic Daily, is Korea's first business
and entertainment daily, and one of only two evening-edition
newspapers. Prior to being changed to The Herald Business,
The Naeway Economic Daily had been a leading Korean-language
business daily for 30 years. Opening a new era in Korea's
media world, The Herald Business was launched in 2003 as Korea's
first "fusion newspaper," combining business and
financial information with culture and entertainment news,
under the motto "money & fun." The Herald Business
is the third largest among nationwide business dailies, with
the highest paid subscription ratio. Following the transition
to The Herald Business, street circulations have jumped by
40% and subscriptions are rising at an unprecedented rate.
The strategy of The Herald Business to combine business with
entertainment is attracting a younger and more diverse readership
outside the traditional circle of opinion leaders, while enabling
the paper to attract new advertisers in the movie, music,
health, lifestyle and fashion industries. The Herald Business
employs close to 200 journalists and publishes 40 pages daily.
The Junior Herald, which is a prestige newspaper for preteen, is published by the Korea Herald. The Korea Herald is the newspaper which has 51 years of history, and is the most influenced paper as the no. 1 circulation in Korea. The articles are written by most experienced writers who have worked for Reuter, UPI, AP and other well-known media from world. The Junior Herald will be one of most valuable newspaper not only in content of the paper but also in associate with other English Newspaper for junior from other countries.
English is an essential communication tool for surviving in modern global societies. The Herald Media believes that we will lead our teenagers to become elites and global citizens by reading various current issues from our paper .
The Junior Herald, especially, focuses and enhances the Newspaper In Education (NIE) movement, and readers will naturally improve their English skills along with their critical and creative thinking abilities. For the NIE study, we introduce teaching guides through web-site or regular public seminars. We are looking forward having your continuous interest in our new born newspaper, The Junior Herald.
|