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The Herald Business is the first business and entertainment daily and one of only two evening-edition newspapers in Korea. It was formerly named The Naeway Economic Daily. Prior to being renaimed as The Herald Business, The Naeway Economic Daily had been a leading Korean-language business daily for more than 30 years.

Opening a new era in Korea's media market, The Herald Business was launched in 2003 as Korea's first "fusion newspaper," combining business and financial information with culture and entertainment news, under the motto "money & fun." The Herald Business is the third largest among nationwide business dailies, with the highest paid subscription ratio. Following the transition to The Herald Business, sales have jumped by 40% and subscriptions are rising at an unprecedented rate. The Herald Business's strategy of combining business with entertainment is attracting a younger and more diverse readership outside the traditional circle of opinion leaders, while enabling the paper to attract new advertisers in the movie, music, health, lifestyle and fashion industries. The Herald Business employs 200 journalists and publishes 36 pages daily.



The Korea Herald, the largest English-language newspaper in Korea, boasts unrivaled influence and quality. With a market share of more than 50%, it dominates the English-language newspaper market in Korea. First published in 1953, The Korea Herald is distributed in more than 80 countries around the world, while over 40,000 readers visit its website every day.

Distributed nationwide, The Korea Herald is the definitive source of news and information for opinion leaders, expatriate communities and professionals. In October 2004, The Korea Herald appointed Brian Bain, a British journalist, to be the first foreign managing editor in the history of Korean media. The changes marked another phase of the paper's strategic transition from being the nation's leading English-language newspaper to having a premier media presence in Asia.

Already dedicating more journalists and pages to the coverage of Korea than any other English-language publications, The Korea Herald will continue its efforts to become a leading newspaper in Aisa. The Korea Herald employs 60 journalists and publishes 20 pages daily.



The Junior Herald, published in cooperation with The Korea Herald, is Korea's largest English-language newspaper for proteens. Launched in May 2004, The Junior Herald has already gained a dominant market share in the junior newspaper industry.

The Junior Herald is an active member of the Newspaper In Education (NIE) movement and puts into practice the idea that young readers will naturally improve their English skills as well as their critical and creative thinking abilities while reading a newspaper. To achieve these objectives in an NIE environment, The Junior Herald also introduces teaching guides through its website and public seminars.