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The Herald Business is
the first business and entertainment daily and one of only
two evening-edition newspapers in Korea. It was formerly named
The Naeway Economic Daily. Prior to being renaimed as The
Herald Business, The Naeway Economic Daily had been a leading
Korean-language business daily for more than 30 years.
Opening a new era in Korea's media market, The Herald
Business was launched in 2003 as Korea's first "fusion
newspaper," combining business and financial information
with culture and entertainment news, under the motto "money
& fun." The Herald Business is the third largest
among nationwide business dailies, with the highest paid subscription
ratio. Following the transition to The Herald Business, sales
have jumped by 40% and subscriptions are rising at an unprecedented
rate. The Herald Business's strategy of combining business
with entertainment is attracting a younger and more diverse
readership outside the traditional circle of opinion leaders,
while enabling the paper to attract new advertisers in the
movie, music, health, lifestyle and fashion industries. The
Herald Business employs 200 journalists and publishes 36 pages
daily.
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The Korea Herald, the largest English-language newspaper in
Korea, boasts unrivaled influence and quality. With a market
share of more than 50%, it dominates the English-language
newspaper market in Korea. First published in 1953, The Korea
Herald is distributed in more than 80 countries around the
world, while over 40,000 readers visit its website every day.
Distributed nationwide, The Korea Herald is the definitive
source of news and information for opinion leaders, expatriate
communities and professionals. In October 2004, The Korea
Herald appointed Brian Bain, a British journalist, to be the
first foreign managing editor in the history of Korean media.
The changes marked another phase of the paper's strategic
transition from being the nation's leading English-language
newspaper to having a premier media presence in Asia.
Already dedicating more journalists and pages to the coverage
of Korea than any other English-language publications, The
Korea Herald will continue its efforts to become a leading
newspaper in Aisa. The Korea Herald employs 60 journalists
and publishes 20 pages daily.
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The Junior Herald, published in cooperation with The Korea
Herald, is Korea's largest English-language newspaper for
proteens. Launched in May 2004, The Junior Herald has already
gained a dominant market share in the junior newspaper industry.
The Junior Herald is an active member of the Newspaper
In Education (NIE) movement and puts into practice the idea
that young readers will naturally improve their English skills
as well as their critical and creative thinking abilities
while reading a newspaper. To achieve these objectives in
an NIE environment, The Junior Herald also introduces teaching
guides through its website and public seminars.
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