The symbol of The
Herald Media represents the company's will to become the top
media group in the Asia-Pacific region by covering the three
major business areas: Media, Education and Publication. Three
spirals symbolize the expansion of the company through the three
fields of Media, Education and publication. It also demonstrates,
illustrates the creation of the infinitely-great synergism derived
from the integration of the three fields. The overall shape
of the symbol is the image of winding circle that symbolizes
the dynamic and energetic spirit of The Herald Media for challenging
to become the global media.
The symbol's color
scheme is based on blue to represent Honesty and Rationality.
The correlation of two different blues builds the complementary
image of youth and aspiration, trust and intelligence.
The English logo
was selected as the main logo, keeping pace with the trend of
global media management. The Korean logo is available as a supplementary
in special cases.
Signature is useful
in informing the identity and image of a company to the public.
The symbols and logos are combined in several ways to be used
in various situations. But this signature cannot be used modified
without prior consent because signature plays a great role in
representing the corporate identity.
